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Rethinking Fashion


Fashion is a highly dynamic global industry that employs hundreds of millions of people. It generates very significant revenue and reaches almost everyone. Every year, 130 billion garments are produced and more than a billion tonnes of greenhouse gases make fashion the second most polluting industry just after oil.

Since the 20th century, this industry has become globalized, clothing is designed in one country, made in another, and sold around the world at an ever faster pace.

For 15 years, this trend has been accentuated because of the almost world-wide emergence of a middle class with a higher income and the apparition of Fast Fashion that produces far from our eyes, at a very low cost, extremely cheap clothes that are sometimes because of their poor quality perceived as disposable.


Stella McCartney 2017

On April 24, 2013 the Rana Plaza collapsed in Bangladesh. This building housed garment factories, working for international clothing brands and 1127 workers died that day. This drama has helped Western consumers to become aware of the limits of fast fashion.

The time has come to change this system for a system that delivers better economic, societal and environmental outcomes. Many of us want more transparency and are looking for brands that move in this direction.

How to go from a disposable fashion to a sustainable fashion?

From 2 annual seasonal collections, the major brands have grown to 8 or 20 collections a year, Zara, a leader in fast fashion designs up to 30,000 models each year. This frantic race at a huge societal and environmental price.

Mentalities are changing 66% of 12-25 year olds want to spend their money in sustainable brands and this quest for transparency leads brands to evolve. As of today alternatives are there: slow fashion, green fashion, ethical fashion ..

For these initiatives to develop and become the new norm it is necessary to change narrative and reality: ecology must become desirable. Tomorrow, we will have to rhyme ethically and aesthetically.

We must put the fashion system flat: reinvent the way we produce natural raw materials (linen, cotton, silk, wool ..) or synthetic (polyester, polyamide ..) create new materials with mushrooms, waste plants, seriously imagine using natural dyes for the industry …

Some brands are already very active, we think of course of Veja in France, Patagonia and Everlane in the USA, Stella McCartney in England …

What need to be done is huge and exciting, some foundations actively seek solutions like the Ellen MacArthur Foundation, initiatives are launched everywhere like the Fashion Revolution and many others …



For several years, I have partnered with Utopies, a firm that supports companies in need of integration of sustainable development. This approach touches and inspires me.

We decided to partner with a series of inspirational and immersive conferences to share our vision.

Thursday, October 4, 2018, with Elisabeth Laville founder and director of Utopies, I will have the pleasure to introduce FASHION HORIZON(S): a morning of conferences, a round table and a mini-village of start-ups to explore trends, issues and solutions for sustainable and desirable fashion from 9am to 12.30pm.

I will decipher the 4 major axes of the Fashion of tomorrow and their stakes. Elisabeth will analyze the actions already taken by industrialists and those just beginning.

A round table will welcome experts and committed actors: Julia Faure, co-founder of LOOM, a brand that defends a slow fashion. Majdouline Sbaï, sociologist, author of « Ethical fashion is it possible? » And also organizer of Fashion Green Days. Damien Pellé, Galeries Lafayette Sustainable Development Director and also coordinator of the Go for Good approach – responsible products for a more engaged business.

Innovative entrepreneurs will be present in a mini village of start ups: CrushONDAOKabanesPanafrica and les récupérables.

We have been so interested in the frenzy of Fashion for several decades that we have forgotten to love clothes… Join me at FASHION HORIZON(S) to imagine together the future of Fashion.

Get Out Of Your Comfort Zone


For those who know me a little, one of my characteristics is my curiosity …at around 4 years old, if you are a little girl – they are a little more curious than boys – you asked about 390 questions a day!

Curiosity is my drug …

Let’s say that I’m still 4 years old and this curiosity has never really left me. I need to learn new things: the names of plants, a foreign language… I also love discovering artists, reading books, traveling…Trying new experiences is vital to me even if sometimes it gets me out of my comfort zone.

Getting out of my comfort zone is what happened to me recently with a 500 m2 space to rethink totally!

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500 square meters, that’s huge for me !

A bright place just one block outside Paris with a magical view on the river Seine …. I needed to imagine a friendly and warm work space in this loft dedicated entirely to sound and image. Two recording studios were already built, the idea was to create a new space that would give synergy between different activities and encourage creativity through transdisiplinarity.

I’m not a decorator even less an interior designer … it was a real challenge for me, the entrepreneurs who manage the place had a lot of experience in construction, I was not alone … but I had to choose everything: the color of the floor, the meeting tables, the desks … where to put the sofa, what lamps ..

At first it scared me a bit, it was … so big! Budget constraints will require ingenuity. And, yes … despite my fear, I accepted the challenge.


Being a digital nomad

I am used to work everywhere: in planes, trains, cafes, hotel lobbies, coworking spaces and of course at home. It’s been more than 10 years since I’ve had a fixed office. I am one of those digital nomads whose life has been completely disrupted by the internet and I am delighted because I like to travel and change environment. I knew what was important and the atmosphere in which I would feel good.


Starting with the colours ;)

I began with the colors range by looking around me: the color of the Seine, the bricks of the adjoining building, the white clouds of Paris ’s sky, the green trees of the island. All this gave me the basic structure to which I added some bright colours.

Then, I made mood boards on Pinterest to identify my inspirations and specify the overall style.

For the coworking space: wood and green plants were essential to evoke nature and make a visual link with the Seine and the island. Comfortable seats were needed, a lounge area for chatting, a cozy kitchen for lunch break or grabbing a coffee. There were already 2recording studios that had to be integrated in the new space by relooking them.
I discovered the importance of acoustic treatment and how it gives a real comfort of work by softening sounds and creating a deep sense of well-being.

I created dozens of lists on Trello to organize what to do, one per each room – coworking, lounge, meeting room, lobby, kitchen, recording studios … then a list by supplier to organize purchases and orders. If you do not know Trello, it’s the opportunity to download the free app and install this tool on your laptop: the lists are synchronized and managed in a super smooth way, you can put links and share with others.

For painting, without any hesitation I chose Farrow & Ball colours. They are subtle, refined and worth their price.

Being creative on a budget …

To have a particular style and keep in the budget, my idea was – as it’s often done in Fashion – to mix inexpensive elements with more expensive ones.

In recent years, Ikea has done a good job of refocusing on fancy basics, so I could choose some of the furniture there, I love the Odger Chair which is really a good and simple design Decorative elements come from Made.com. The sofa is made with the clever modular system imagined by Cubit.


On the “pods” I decided to use wooden cladding to remind the trees of the island and also to help with the acoustic. The metal structures “Fency” by Tolhuijs spotted by my friend Judith de Graaff, founder of Urban Jungle Bloggers are perfect to accommodate potted plants. It is much more manageable than a complete plant wall. She also provided a list of plants that would grow easily under the glass canopy.Monstera Plants, Crassula, Chlorophytum and Cactus. They all love the light of the coworking space!

After several months of work … tada!

The place is finished, it’s called Time Work Space it includes a coworking space open to the public, Plink an agency that creates podcasts for brands, Sound Anything a sound design studio that imagines immersive experiences for any type of industry, The Voice Expert specializes in voice over … and you can feel the positive energy.

Today, I am kind of proud to see people enjoying working in this place. You are welcome to visit the place !

I also work regularly here with a homey feeling … in this comfortable place that I imagined by getting out of my comfort zone ;)


free yourself from your beliefs !

Je suis très heureuse et impatiente de participer au Phoenix-Summit – organisé par Laura Brown et ses associés ✨the “Meaningful Creative Thinking Festival”

Le Phœnix-Summit donne rendez-vous à partir de la fin du mois de mai autour d’expériences sensorielles ou analytiques, de performances, de talks, d’échanges intimes et d’ateliers de formation pratique.

Ce programme ambitieux permettra de s’ouvrir à de nouvelles perspectives.

Je partagerai le 25 mai prochain à 16.30 une analyse des Tendances de fond  sur la société et les évolutions du monde du travail et tout ce que nous pouvons faire de nouveau pour changer la donne !
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S’ouvrir, prendre le risque de nouveaux chemins, s’évader des idées reçues et réapprendre à utiliser son instinct … #openyourmind #resetyourbrain #PhoenixSummit

Photo by  Chouaïb Arif

cooking is a political act !


I was lucky to be part of a new initiative imagined by Sphères a strategic design consultancy company based in Paris.

They decides to launch Croisement(s) a new kind of talks / debate between two people that never met before !

I met  Guillaume Sanchez who is a young French Chef, he just wrote a book named Humains 

The aim of Croisement(s) is to bring interesting questions and new ways of seeing our time and habits .

From the production to the processing, from the distribution to the preparation, from sharing through to health issues and the mindful fantasies it conjures up, eating has become a major political issue in today’s society. Who has never sat down to enjoy a meal and asked themselves where the ingredients came from ? Who produced them ? How was it all processed ? Is it healthy to eat ?

Hope you enjoy our talk!

PS : you can put some english subtitles when watching on Youtube with the small wheel ;)

for the love of blue


After working for Christian Dior and Balenciaga in Paris Anaïs Guery moved to London and New York. This young French designer then returned to Paris for Cacharel and in 2014 created her own maison to combine heritage of Couture and crafts.

Indigo blue is her signature colour. To discover why Guery is so fascinated by Indigo, I met her in her atelier in Paris.

How would you describe yourself as an artist/a fashion designer/an artisan …?

I would say I am dedicated to textile experimentation.

Shape-wise, I identify myself as a couturier who is evolving between craftsmanship and design, what is to say between tradition and creation.

Surface-wise, I have developed my Indigo dyeing process almost as a painter who would research on emotions provoked by color, shades and textures, a result that would speak to our inner feeling of beauty..

Finally , I often consider myself as a  decorator willing to create a whole atmosphere by my design practice.

How did your background in fashion design influenced you for this adventure ?

My first approach of fashion was through art and traditional garments and crafts. I spent a lot of time in libraries to gather ideas of details, shapes, fabrics, colors.

I have always been considering fashion as an intangible core around what different mediums are gravitating to build an idea, an impression.

As far as I remember, I have always thought of garments in a very abstract and poetic way, not really link to a present or a future, but much more to an immutable patrimony.

Couture speaks to my rational quest for epure.

For me Fashion is the art of combining textile with body structure and very soul : proportions, lines and movement become a dancing and incarnated composition.
What fascinates you about indigo?

Indigo is a pigment born from a vegetal process : both nature and humanity are involved in its essence. It is said that you can get up to 40 something different shades, so the color becomes alive, bringing light or darkness, faded or bright. With the same gestures, the same vat, and the same textile, you will never get the same blue..

Back to my studies, Photography was fascinating to me. The power of time and light and the alchemy of print was a kind of ceremony.

Younger I had also been taught raku ceramic, where fire, water and wood were key variables.

Designing hand in hand with the elements and accepting to partly loose control is what drives me to experiment with the indigo dye which is so much linked to the atmosphere – air, water, temperature, humidity are calling the tune.

Do you associate any symbol with blue?

Blue is a kind of base to me.

In my designs, even before starting working with natural indigo,I have always used blue in many shades.. It has always been evocative of origins to me.

Between sky and sea, air and water, linked to vital elements again and so probably a symbol of pure and absolute beauty.

Is the impact of your work on society something you are concerned about?

I started working on my own project because I was not feeling concerned about the way classical fashion system works.

Creating something new that kind of erases what you just achieved before  is not stimulating to me. What I am moved by is much more time proof and universal.

Things that last longer takes longer to create and produce, so you have to get yourself into a new logic.

My inspirations are also kind of immutable.

They evolve quietly, in the details.





Read more…

seaweed designer


Violaine Buet is a designer with a passion for textile design and artisans. For her « the beauty of each design or material is intrinsically tied to the harmony between each link, which unites every hand involved in the creative process ». In September 2016 after her return to her birthplace Brittany she set up her studio for the research and creative development of macro-algae. She is accompanied by a network of experts, researchers and artisans with whom she collaborate.
For you to get to know her better our editor Cecile Poignant interviewed her .

What is your main inspiration for this project?
My inspiration was born in a gap, a step in my life, between void and rebirth.
And from the simplicity of the access to nature and its silence ; between seaweed and myself ; wind and water, no bells and whistles, no promises, no glitter… And no desire to conquest but to welcome what could eventually happen.
Sometimes I find we live in a “noisy” society, where we are brought to believe the more bustle we make, the more space and acknowledgment we will get… the longer our eternity will be…?

What fascinate you about algae?
They come from so far (billion of years), are connected to the origins of life, provide 50% of the oxygen on the planet, but are still so discrete, so humble…
For the wideness of their esthetic spectrum, they embrace multiple facets, they are challenging and playful.
And for their emotional impact; a wet seaweed has an amazing connection with tenderness of human skin, the vibrance of the animal world, the benefit of the vegetal lineage…
How did your background in design influences your project?
I looked at seaweed in an unvisited angle; as designers, in the very first step of a project, we have to let our frame of references behind, and look at things with fresh eyes; to let the field open for new connections to emerge, to let go the cerebral and start with our senses. It sounds very simple but it means to stop controlling.
Once this intuitive and sensitive exploration has opened the fields for new possibilities, as large and as wild we can, then we confront those paths to the material reality, using our knowledge and know-how.
And the knowledge of the others: experts and searchers of the subjects; and here is may be the most important influence of my design background in this project; to be able to network, to find experts where I had questions. To gain their interests too. I really enjoyed building up a network of various and precious interlocutors, custom-made to this seaweed adventure, my own skills are limited but if I am able to gather the very right people, our commons skills are so wide.

Do you think the material of this project could be used for mass production in the near futur?
With ennobled-seaweed as shown in the pictures, I see the birth of a new craft discipline. A craftmanship dealing with an organic material, a biodegradability factor, a sustainable ressource. The aim is to magnify seaweed as a material, to reduce some of its constraints without altering its qualities. And to respect its seasons.
This is one of the seaweed chapter, related to a craft production, related to the rhythm of an marine ecosystem. I feel dedicated to this story, and will continue to push its significance. It is still the very beginning. The understanding I get of the material trough this approach will hopefully give me some adjusted insight and projects connecting seaweed with industry, mass market. … and probably seaweed could be a precious milestone to question futures mass market?
What fascinate you about designing material?
It is like drawing the beginning of a story… it is a movement, connected to infinity.

Can you tell me a little bit about the design process, how do you start your design and what’s your goal ?
In this seaweed project, I was guided by the material itself, I adjusted my intuitions and my tools to the material. Once I had settled a protocol, I knew the margin I could play within.
If I refer to the process of designing a surface, a pattern, I usually start with a strong image, it can be a strong sensation from a mental image, a kind of inner landscape? Then the goal is to keep, through the whole process and specification, the feeling of the initial image alive. I strongly feel I have to team up with the material, and that’s so joyful when something extra happens at the end; for example I worked on a woven piece for a competition, with the help of a weaver, and once it was over I was stunned by the reaction of the pattern to the light ; the check pattern turned opposite under the light, the darker parts became lighter, the lighter ones became darker! Certainly, my goal is to approach emotions.

Read more…

street poetry


Young Dutch photographer Loes Heerink has lived in Hanoi for several years.
As she explained:  “photographing the street vendors became a little project of mine. I would spend hours on top of a couple of locations in Hanoi waiting for vendors to walk underneath the bridge.

The street vendors in Hanoi are often female migrants that spend most of their days trying to make profits on selling fruit, vegetables, snacks and other small items.This project started with my fascination for the women carrying their goods. They have no clue how beautiful their bicycles are, no idea they create little pieces of art every day.“

For you to get to know her better I asked Heerink a few questions:

How would you describe yourself as an artist ?

I don’t see myself as an artist. Well I see myself more as an artist than as a photographer. I actually see myself as neither. I am just using photography to het my creativity out!

Is photography the most important media for you?

Yes. I also like videography! But I like photography more. I do both though.

Why are you so interested by Vietnam?

I have lived in Vietnam and I find the country very beautiful. It has a lot to offer!


What is your relation to nature ?

I love nature, I love to photograph nature most! I like to go to beautiful places or look for them. I like to go out and photograph the little things in nature, like leaves or flowers or little bugs. Things you would normally not notice.

How would you describe “Vendors from Above“ ?

“Vendors from Above“ is a result of my attraction to street vendors.

What would you like people to feel about your photos?

I want people to see the beauty I see!

Heerink wants to publish this work in a photo book. She’s aiming to have about 100 images in the book, and to achieve this, she started a crowdfunding campaign on Kickstarter to go back to Vietnam to complete the shooting phase. Please support her beautiful project !



Food Future



TRENDxCHANGE is a new type of event presented by TREND TABLET an inspiring international web platform which I’m editing.

TRENDxCHANGE-editions are inspired by the local area, working with their community to showcase the cities we visit. After a successful launch in London, Paris and Amsterdam, the next stop is Hong Kong’s Hotel ICON.


Hotel Icon

TRENDxCHANGE explores the future of food with experts on the cutting edge of their trade. I will be in Hong Kong and will have the pleasure to welcome several guests :  Vicky Lau (Tate’s Michelin-starred chef), Dr Lin (City University), Veronica Yu (Eating Concept Designer), Larry Tang (Founder Sohofama|Locofama) for a thought-provoking presentation, roundtable discussion, drinks gathering, and idea exchange.



Food is a complex and wide reaching subject that touches us all profoundly. Eating is not just nourishment. It’s about emotions, memories, discovery, travel, and sharing. What we eat is influenced by society, geopolitics, beliefs, history, art, marketing, and biology.

‘Food Future’ provides insights on major food trends, allowing participants to engage with the subject and uncover new ideas. A chance to share views on primary food trends linked to feeding and changes in behavior. And consider questions such as: What will be the key foods of tomorrow? Is food a drug? Will we all become locavores and vegan?

Vicky Lau

My highly visual presentation analyses four main themes of the future of food, followed by an interactive roundtable which will give the opportunity to hear, see, and speak with well-known local actors from the Hong Kong food scene:
Vicky Lau – Tate Dining Room, chef and owner. Michelin says it all: « Vicky Lau is the young owner-chef of this contemporary yet also quite intimate restaurant. Her cooking is an eclectic mix of French and Japanese influences and each dish is beautifully presented – a reflection, perhaps, of her previous career as a graphic designer. » 1 Michelin-star 2016.

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Veronica Yu

Veronica Yu – Eating Concept Designer. Veronica has worked on old-meets-new/east-meets-west food concepts such as a Chinese New Year Tea Almanac Box and a Soy Sauce Tasting dinner with local soy sauce makers.
Dr Carol Sze Ki Lin, City University. Her research team has recently successfully converted food waste into fibre. The new material can be used to manufacture textile and apparel products

Larry Tang – Founder Locofama|Sohofama, Locofama has played a role in changing the city’s perception of what it means to eat clean and the importance of knowing where your food comes from. They try to grow their own vegetables as much as possible and bring locally grown produce directly from farmers to keep costs under control. Did you know: Sohofama’s soups are inspired by Chinese doctors?
Join me and our creative community in Hong Kong at the Hotel ICON on Thursday 21 July 21, 2016 at 6.30 pm.
Foodies and design lovers are welcome.
We’ll provide the conversation, Hotel ICON the drinks and canapes—you just bring the brains!

Tickets & details 



The Green Goddess

La Guinguette d’Angèle

Her irresistible smile is her best business card, Angèle Maeght Ferreux is the chef of the moment in Paris. With her crown of flowers as a toque, she is unstoppable: she writes cooking books promoting an healthier diet, she owns a mini countertop « la Guinguette d’Angèle » which allows Parisian to enjoy her delicious organic, locally sourced and gluten free recipes and she has a catering service for professional.

Angèle Maeght Ferreux is the great-granddaughter of Aimé Maeght the famous post-war art dealer and friend of Matisse, Miro and Giacometti. As a child, she lived in Paris on the left bank in Saint germain des Près and spent her summers in Saint-Paul de Vence, the stronghold of the Maeght,in Provence.

At 17 she decided to go to San Francisco where she finished her high school years and discover organic food and local production.Then she went to Australia where she learnt the virtues of fasting through the ’green tea Monday’ only green tea on Monday. She quickly realized the importance of diet on health : «I became interested in gluten which is so much talked about today and the impact of genetic transformation of wheat since the 50s when stronger varieties were created but more complicated to digest. »
Back in Europe she keeps on cooking and decided to become a naturopath. In 2012, she creates a catering service to broadcast her innovative fairy cuisine. Soon, she was spotted by the Haute Couture brands and hired for the biggest shows of the Fashion Week in Paris: Chanel, Louis Vuitton, Isabel Marant … For the opening of Inès de La Fressange’s new boutique it was a thousand pieces to deliver at once, and five hundred the day before at Christian Louboutin: vegan cheese cakes, mini sandwiches and her famous Primavera Roll, a spring roll made only with vegetables and flowers … Today, everyone want her services and she had to expand her team which now has ten people (all girls).

Her unique signature is exactly what was needed in the organic/ gluten-free trend: a magical and girly twist bringing flavors and good mood!


For you to get to know her better I interviewed Angèle Maeght Ferreux :

Can you describe your cuisine in a few words?

Joyful, delicious, pretty, gourmand.

What is the encounter that changed your life?

There are so much .. Pierre Rabhi, first through his books, he has completely revolutionized the way I see life .. And great friends which direct me with kindness and accuracy ..

Why choose organic?

It’s obvious when cooking for abetter health not to introduce food contaminated by toxic agents or endocrine disruptors such as pesticides. It would be absurd ..

Do you have iconic products?

I have a lot! When traveling, to avoid the food served in the plane I always have a miso soup in powder that I drink throughout the trip, I drink clay every morning to protect me from all food poisoning .. I spent like that three months in India without any worries!

Your recipes are composed like paintings, is colour for you an important medium?

Exactly! It is full of meaning, values ​​and benefits ..! The more colorful the food is the more it contains antioxidants!

Read more…

What makes life worth living

elle lunaSince life is sometimes rather complicated and frustrating, we spend our time looking for the perfect balance between work and leisure, between what we must do and what we should do.

It’s a struggle and Elle Luna describes it very well in her inspired essay and journey !

But, may be we are wrong from the beginning and it’s not just an equilibrium with two forces, this might be a bit too simple.
For a long time, I have been fascinated by Japan culture and their relation to the world. It seems to me to be a deeper and more meaning full relation than our.

I recently found on Twitter a fascinating chart shared by Emmy van Deurzen referring to a Japanese concept called IKIGAI that I didn’t know at all.CS3v4xJWIAAkwTA

In Japan, Ikigai is a term to express well-being, purpose and meaning, with connotations of joy about being alive.
It has no direct translation, « Iki » means life and « gai » basically means achieving what we hope, the term is generally translated as « purpose ».Like often Japanese concept are far more complex than the one we usually deal with. We just don’t have one word to translate this and we need at least 4 or 5 words to express it.

Everyone, according to Japanese, has an Ikigai. To discover it requires a deep and long research.Such quest is considered as very important, since it is estimated that the discovery of our personal Ikigai brings joy and meaning to our lives.

Kobayashi Tsukasa a psychiatrist says that « people can feel real Ikigai only when, on the basis of personal maturity, the satisfaction of various desires, love and happiness, encounters with others, and a sense of the value of life, they proceed toward self-realization »

I feel confident with such a complex diagram even if I know that is not really easy to reconcile all these data … I see this as a holistic way to embrace life in all its complexity.

So let just fill this Ikigai pattern and we’ll see !



Eco chic, ethical consumerism and sustainable fashion are the new buzz words. The apparel industry has taken a major turn in the past 20 years: fashion has evolved into something similar to fast food, it’s convenient but made with few respect. It’s the whole supply chain that has to be re-invent: the use, production, consumption, disposal, and recycling of clothing. Sustainability includes a lot of components: social responsibility, human rights, energy and materials.

In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. They developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. The first FREITAG bags took shape in the living room of their shared apartment – each one is recycled and unique.

The swiss manufacturer has a denim line. You can’t do much with the jean silhouette: the five pocket is even more than a classic, it’s an icon. Today we are looking for vintage inspiration, the shape doesn’t need a redesign. But the production is really damaging a lot: too much water and pesticide for the cotton, to much travel for all components …

F-ABRIC denim from FREITAG is a five-pocket jeans without rivets or polyester threads, it’s made in Europe using European bast fibers true hemp and linen and, it’s naturally 100 % compostable even the sewing thread is biodegradable .

Read more…

I See Clouds Everywhere


I am a collector but not of objects. As a trend forecaster I prefer signs and signals. I recently noticed that I was collecting clouds in all forms: wind-propelled balloons, cloud-like installation, inflatable sculpture, floating device ….

Clouds come in many shapes and forms: there are storm clouds, fair-weather clouds, clouds of change and clouds of war. Clouds symbolize air and,they are often associated with intellectual ideas and abstract thinking. They are above us exactly like the virtual cloud containing all our lives and datas…

I thought also of « The Unbearable Lightness of Being » by Kundera and wondering if in these difficult time we were attracted by something extremely fragile. Something that would give us the feeling of how life is ephemeral. What could be more fragile and elusive than air and clouds?


Kohei Nawa born in 197 is currently based in Kyoto. One of his creation is an immersive cloud-like installation made of foam. Located in a dark room, the piece consists of floating small bubbles (like cells) that accumulates to form a temporary structure. Nawa says, “Each bubble cannot escape the cycle of birth and destruction, which is not unlike the way our cells operate as they metabolize and circulate.”

Google X’s Project Loon is an ambitious initiative to bring balloon-delivered internet access to remote areas and developing countries. Loon began in 2011, it’s first testing period – in 2013-  was in New Zealand and involved 30 balloons, followed by Australia and Brazil. Now P roject Loon is targeting Indonesia because two-thirds of its citizens don’t have Internet access which means 100 million people! Loon will fly its balloons more than 12 miles in the sky to beam down internet access to any LTE-capable smartphone.


In his Invasions series, Paris-based artist Pétillon use balloons to alter the way people perceive familiar things and spaces. He recently did a huge installation in Covent Garden Market, the inflatable sculpture incorporates 100,000 white balloons.  Read more…

Boutique Hostels


The words “hostel” and “luxury” or « hostels » and « design » do not seem to go together, but a new generation of boutique hostels is aimed at travellers who seek style, but who are also budget minded. Please, forget nights in drab dorms, these well located hostels are clean and comfortable, with stylish upgrades in service, accommodations, design, food and beverages.Customers now expect to have the same features as hotels and only pay hostel prices. Hostels have recently attracted older adults, families and even junior business travelers.
One of the best example is Generator. The hostel chain have design-led hostels in 9 of Europe’s most inspiring cities: Barcelona, Berlin, Copenhagen, Dublin, Hamburg, London, Venice, Paris and Rome.
I had the chance to interviewed Matt the founder of HotelGeeks a premium hostel branding awarding 5 Star hostels based on transparent criteria such as sustainability, and design.What they offer to travellers is a real sense of community with free guides and tips.

swanky mint hostel Zagreb
Why did you decide to propose Hostelgeeks as a new online service?
I wanted to build a website where travelers can find top hostel-style accommodation on a budget, based on transparent criteria that I feel helps them to stand out from the rest. I have been working in the tourism industry with a specialization in accommodation and hosteling for five years. With a steady increase of more and more booking platforms and websites for comparing prices, the competition has blown through the roof. Additionally, several more design-driven hostels were popping up all over the world. However, not all of these design conscious hostels were really great – maybe you could say it was a marketing coup from some investors. Finding a really unique and interesting hostel was getting harder, and maybe even overwhelming. I wanted to build a place where travelers can easily find the best hostel in their chosen destination. The users know that all the hostels at Hostelgeeks fit within a transparent criteria, we are not a booking platform, we do not recommend any hostel to simply earn some coins. These authentic reviews and recommendations, and our unique geeky guides are what our users appreciate.

Yim HYuai Khwang Hostel Bangkok
Do you think there is a revival of Hostels and how do you explain it?
I don’t think that revival would be the best word for describing the current development of Hostels, although it may seem so from the outside. I would call it more an evolution. Many hostels used to be part of a network, run by non-profit organizations. This changed quite a while back now, and the hostel industry is adapting itself to the newest standards and requirements for their accommodation. In other words, hostels have, and are continuing to learn how to compete with others out there.
There are specific researches dedicated to the development of hostels, especially in Europe. Due to the financial crisis in Europe you can see the raise of Design and Boutique Hostels all over the place. Additionally, the competition for every type of accommodation, not just hostels, was growing when private house holds started to rent out their spare rooms. AirBnb had a deep impact on the market, for example. As a result of increased competition and the financial crisis, many hostel investors had to make a move. Uniqueness became a key factor for a hostels success and still is.
However, the market is still growing. The hostel industry is one of the fastest growing sectors in the travel industry.
Read more…

The New Art & Craft

Iris van Herpen
3D printing is every where these days and in everyone’s mind. From high-end products to mass market items.

In the fashion world Iris van Herpen has been challenging what the future of fashion will be for some time. She is an early adopter of 3D printing and passionated by technology. Her latest show in Paris brought this into context with strength: Game of Thrones star Gwendoline Christie was lying in the centre stage while a dress was being printed onto her.

Herpen shows us that you can take the best of modernity and the best of tradition : future craft will not only be made only by hand but also by smart machines.

On the other hand, Adidas just unveiled Futurecraft 3D, a running sneaker sole made using 3D printing. It supposes to be the most comfortable footwear innovation since the invention of rubber.


« Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings. »

This means that in a near future we could all have bespoke running sneakers!

This is just the beginning of a deep movement, a radical change in the way we design and produce objects.We need creative alternatives to the industrialization and the standardization of the products that we touch, feel and wear.
Less is more when objects are really unique and made to measure, this is what 3D printers will bring us.

Silo: The Zero Waste Restaurant

image004Today’s food industry is a mess. Over 100 million tonnes of food are wasted annually in the EU and globally as much as half of all the food produced in the world – equivalent to 2bn tonnes – ends up as waste every year… The world is waking up to the reality of sustainable issues with waste leading the way as one of the biggest topics of recent years. Health is one of the major concern of the future and all the food cycle is involved in this long term trend.
People are now more interested in how their food reaches their plates, and the carbon footprint associated with.

After twelve years fine dining experience from all over the world, head chef Douglas McMaster, returned to the UK hoping to change completely the way restaurants source, cook and sell their food. His philosophy is quiet simple: only locally grown and seasonal food are served; nothing is thrown away! Douglas’s restaurant – Silo– minimises up to 95% of the usual waste produced from traditional restaurants.The concept is so powerful that we hope it will have an effect on the whole restaurant industry.

In the ground floor of a handsome warehouse in the heart of Brighton’s trendy district Silo – the UK’s first zero-waste restaurant- take place.The overall design is pure, raw and undone. Using a local non-profit making community project who ‘use and share unwanted goods’, Baines&Fricker – repurposed old school tables and used office floor insulation to make tables and bench seating. These designs are coupled with modular stools and chairs made from sterling board OSB. Virtually everything in the restaurant is upcycled or made from intercepted waste materials- from cutlery, jam jar glasses to plates made from recycled plastic bags


In his journey to achieve zero waste McMaster and his team discovered primitive food systems that not only support a package-free lifestyle but has led to a way of preparing food from its wholest form. They mill flour, make yoghurt, roll oats, bake bread, brew vinegar and beer, culture cream, grow mushrooms, cure meat, deal directly with farmers and compost all food scraps in-house. It’s a pre-industrial food system adapted to a modern kitchen. The yoghurt and butter are made from fresh milk, any excess milk is being used to make a curd. The flour mill uses ancient grain varieties to make a signature 48 hour sourdough bread.

Sil-005 (1)

The compost machine is functioning well and each week they make over 100 kilos of nutrient rich compost from their food, espresso and other biodegradable waste.Silo has also managed to operate chemical-free with a water electrolysis system. This innovative technology splits tap water into an alkaline and an acidic solution which effectively cleans surfaces killing 99% of bacteria. Electrolized water can be used for both human sanitation and cleaning and offers a more sustainable and ecological alternative to conventional chemical cleaning products.

Behind every dish is a story to be told, of a farmer, a forager, a fisherman, a hunter, a brewer, a baker and many more. So many creative, passionate people are involved that it’s a collective project and a way of life. As Douglas McMaster says : «  Food can be a wonderful vehicle for social change.»


image043 Silo-Restaurant-Brighton-Interior-Photography-Devlin-Photos

Poetic Innovation


Daan Roosegaarde’ s goal is simple: “I’m a voluntary prisoner of my own imagination, and I want to update reality,” he explained in a fascinating interview with The Creators Project. His interactive designs are tactile high-tech environments.  ‘Techno-poetry’ is the word Roosegaarde uses to describe the connection, between ideology and technology. His work is changing the way we perceive the world by playing at the boundaries of analog and digital.

Studio Roosegaarde his design lab, recently conceived Smart Highway and team up with the Dutch construction company Heijmans to realize the first interactive road of tomorrow. This smart road use light and road signs that interact with the traffic situation to provide us comfort and safety.The Glowing Lines charge at day-time, and glow at night for eight hours. The first road has been realized and more will come.

Vincent Van Gogh Masterpiece “The Starry Night” is the inspiration behind the design of a glow-in-the-dark bike path in the Netherlands.The trail extends between Eindhoven and Neunen where Van Gogh spent part of his life. The trail’s opening marks the launch of the International Van Gogh 2015 year, which will celebrate the 125th anniversary of the artist’s death.

And, it is just incredibly poetic!



Back from Milan

enjoy Milan


Salone Internazionale del Mobile is THE well known annual trade show for design in Milan. The fair is really big and a lot of events are also happening all around the city in  old industrial areas such as Zona Tortona  and Ventura Lambrate ….

Milan is always exciting even if spring was not there this year Despite people saying it was not such a “great” year, I found  interesting signals at Salon Satellite  the section dedicated to new designers under the age of 35 . Lot of schools were also showing brilliant students projects such as ECAL with an intimist show on “The iceland Whale Bone Project”

The global trend of the Salone is that in this crisis period we are looking for clear point of view and affordable pieces. We saw clear statements every where with words, simple colors and bright fluos or with warm material such as copper. Let’s go!


A lot of messages in regular typefaces were written on the walls.As if, Tired of images, words seem more meaning full today.

words in Milan

words #2 In Milan



Copper was every where this year . Its warm color brings something new to our home or to the Tea House imagined by Tom Dixon at the MOST . This metal is very often used in addition to another material such as wood or bark to make it more precious.


Left Silla Atacama at Universidad del Desarrollo / Chile. Right : Tom Dixon at MOST

copper Milan

Left : Matti Syrjala for Kaamos . Right Patina by Alhambretto

Klein Blue

The revival of this fantastic color is coming.  IKB  – International Klein Blue-  was chosen by Ros Lovegrove for Renault  with the concept car Twin’Z  and by Mariscal  for Artemide. To follow…. Read more…

Gun for peace

We do speak a lot of guns and gun control, sadly there are always tragic disasters that remind us how fragile a human life is and how violent guns can be. Some signals make me think that we are trying to do something against that human drama.

Gun control a never-ending fight

In a show of support for gun control, Yoko Ono recently tweeted a photo of the bloodied glasses John Lennon wore the day he was murdered with this message : “Over 1,057,000 people have been killed by guns in the USA since John Lennon was shot and killed on 8 Dec 1980″ . Ono is an activist for many causes, she turned her attention to gun violence with a series of tweets that all included this image, which was also used on the cover of  “Season of Glass”  in 1981. She is really speaking loudly to her 4 millions followers on Twitter and giving power to the fight for gun control.


USA is ranked for the highest gun ownership rate in the world. To reduce the number of weapons on the street in cities, Los Angeles, Boston, Detroit, San Francisco have a gun buyback program . Last december, a one-day gun buyback event in Los Angeles gathered 2,037 firearms, including 75 assault weapons and a rocket launcher! The total was nearly 400 more weapons than were collected in a similar buyback earlier this year. People bring their firearms and each participant received $200 cash for each gun turned in.

Instead of following the ‘gun buyback’ model that has been implemented in the United States and Australia as a way of getting weapons off the street, Uruguay’s “Armas para la Vida / Weapons for Life” program is taking a different approach. Instead of getting cash, residents turning in their unregistered weapons will each receive either a new bicycle or a low-end computer.

Those initiatives are great, is it possible to do more? Some people thought the answer is yes.

Up-cycling as a solution

Jessica Mindich is a former lawyer, about a year ago, she was at a conference and ran into the Mayor of Newark. They spoke about Newark’s no-questions-asked gun buyback program, which was founded in 2009. The program needed money, and the Mayor didn’t know what to do with the weapons the city had amassed. “I know what to do with your guns,” Mindich said. Turn them into jewelry. She has transformed recycled pistols, rifles and shotguns into a line of sleek bangle bracelets, some dotted with tiny diamonds: “The Caliber Collection” .The word Newark is inscribed on the inside. Each bracelet has a serial number that corresponds with one of the actual guns taken off the city’s streets. Since the end of November, she has received over 1,000 orders from places as far as Brazil, Malta and New Zealand. Twenty percent of the proceeds will go directly to the gun buyback program in Newark, she said.
Will you wear a “Caliber Collection” bracelet? The message is very direct and make a permanent reminder of the gun crime your jewel was associated with…. Is it disturbing or just a really strong message?

"The Caliber Collection"

“The Caliber Collection”

Read more…

Is bed the new desk?

The art of working on pillows

Is typing on a laptop while be lying in bed more comfortable and productive than hunching over a desk? May be not but, the time when we only were working sitting at a desk is really behind us. Thanks to phones, laptops, and tablets, our places of rest are increasingly becoming our places of … work!

Researchers who study work habits say a new generation reared on mobile devices is increasingly accustomed to using them while propped against pillows, lying down or in a fetal curl. A lot of us already read or respond to work emails from bed. Some people who work from bed are intent on staying ahead of email, or responding quickly to customers or co-workers in different time zones. It is true that when you work with people all around the world, it is really difficult to avoid working from bed.
The trend has spawned demand for gadgets that make plugging away from our pillow even more comfortable, from stands and cushions to beds. In US bed manufacturers are working on building into the base of the bed plugs for lights and electronics.

Working in bed is not just about convenience or comfort: it is also a statement and a hijack. Previously, only creative people had this fantasy which is now open to any one of us. Famous writers like Orwell, Proust, Colette, Mark Twain and Churchill all liked doing it. Could it have been because writing in bed can help access the unconscious?

Beds or offices ?

This long term trend is also entering in offices to make them more casual and cooler. “Hosu” recently designed by Patricia Urquiola is a convertible work lounge or can we call it a “work-bed” that creates a comforting personal space with storage pockets for devices and cords.

Hosu by Patricia Urquolia

As the boundaries between work and leisure are getting more and more blurred every day, bed offices could really be a part of our future. Read more…

Simple as abc

“Plugg” is a prototype DAB radio, investigating physical and metaphorical interaction with electronic devices. A cork fits nicely into the hole where the radio’s speaker sits beneath. By pushing the cork into this hole, the radio turns off…..and by removing it, the radio turns itself on again.
Theo Tveterås and Lars Marcus Vedeler, established Skrekkøgle to experiment their quirky design ideas.

“Plugg” is one of their latest prototyped projects. A “yellow cube radio” with a big cork button which fits nicely into the hole where the radio’s speaker sits beneath. By pushing the cork into this hole, the radio turns off…..and by removing it, the radio turns itself on again, a low tech system for fan of low-fi.
This clean geometrical design in bright color is exactly what we need after years of rounded shapes in design. Clean cut and edges feel fresh and new to my eyes. This radio is so easy to use that it will immediately brings a smile to your face.

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