Cecile Poignant homepage

A Poetic Fashion Brand From a Remote Island


Recently, I had the pleasure to contribute to the latest issue of TLmag an art and design bilingual magazine with an editorial focus on a specific region or the shared zeitgeist between multiple regions.

“Island of Creation” the spring summer 2019 issue, question art, design and creation on these remote territories: “where are the islands? They are here and elsewhere: in travel, in retirement, there where the woken dream merges with the endless horizon and the cosmos.”

I interviewed Guðrun & Guðrun a hand-knit company founded in 2002 by two Faroese women, Guðrun Rógvadóttir and Guðrun Ludvig, with a vision to make a difference.

The brand has a creative process of design very closely linked to the isolation of the place, very simple and environmentally conscious, respectful of the materials and resources that this remote island offers, while also being very stylish and contemporary. The hand-knitted collections are made in the homes of women’s knitters on the Faroe Islands, as well as in Jordan and Peru as part of a women’s empowerment project that the company initiated.

The Faroe Islands are made up of 18 tiny islands situated in the north Atlantic, between Iceland and Norway. Only 45.000 people live on the islands. Still it’s a nation of it’s own with own culture and own language. To better understand the brand’s vision and how creative design process is linked to the isolation of this place, I interviewed Gudrum

All photos courtesy of Gudrun & Gudrun A/W 2019 campaign © Beinta á Torkilsheyggi

What is it like growing up on the Faroe Islands?

As kids on the Faroe Islands, we were outside all the time. The mountains were our playground and we didn’t have to tell anyone where we were. We could stay away the whole day without anyone worrying. We were really lucky to have this freedom.

Tell us about your Islands. What makes them special?

The 18 tiny islands are really remote, and it’s windy and cold. Very quickly you are aware that resources are scarce: only sh and sheep. From a young age, parents explain to their children how to respect and take care of what the land provides. As kids we took care of the sheep, and sometimes we slaughtered the animals for food, so we knew all the steps that were involved in us- ing local resources.

Is tradition important?

Because our land is so isolated we do have a lot of stories and folk traditions. During the very dark winters, people would gather together in their homes: they were spinning, knitting and telling stories. Knitting is one of the most important things on the island. The first goods imported by the Faroe Islands back in the XVI° century were knitted. We also have a very strong tradition with folk songs and dance, and (I think) we are the only place on earth to still learn 300 verses by heart that we sing while dancing.

What about the weather?

The weather is terrible…. it’s a small dot in the Northern Atlantic so the ocean is deciding everything. The weather can change 10 times a day from heavy rain to sunshine and it does shape people. To be so much under the power of nature, with no other choice but to accept what comes, it forces you to respect it in a different way. Sometimes the ferries are cancelled, the roads are closed and you can’t do any- thing. You really have to grab the moment!

All photos courtesy of Gudrun & Gudrun A/W 2019 campaign © Beinta á Torkilsheyggi

Why did you decided to create products with wool?

When I came back home during the summer of 2000, the wool from our sheep was being burned because there was no market for it. It was really heart-breaking. [I felt that] it was very important to us to use this material, but sustainability is not only about the material: it’s a broader picture with a holistic approach. The first knitters (for Guðrun & Guðrun) were our family and friends but quickly other people asked for work as well. As the business grew, we just needed more hands and so we went abroad to find help — not to save money. We have now been working with the same women for more than 10 years, in Jordan and Peru.

 Do you live full time on your island? 

I am now living the majority of my time here but I’m travelling a lot. For our designer, it’s crucial to live on the Faroe Islands. She needs to be inspired by old stories, ancient knitting techniques and nature itself. As she says, “every time I walk from home to the office there is a new painting in front of me.”

Do you see a change in the way people are buying fashion?

The post financial crisis period in which we are living is changing every thing. The young consumer wants transparency and long lasting products made in an ethical way. For the new generation, the idea of creating something is only interesting if it has a purpose.

Thanks to Blaire Dessent , Editorial Coordinator of TL Mag, for giving me this opportunity Photos : courtesy of Gudrun & Gudrun A/W 2019 campaign © Beinta á Torkilsheyggi

The Monotony Of The White Cube


A quick look around you reveals that white is everywhere. Perhaps you’re sitting in a room surrounded by white walls. Or looking at cool places – pure and clean volumes – on Instagram? One question pop into my mind: why is white so mainstream all over the world just like if it was an evidence?

An omnipresent aesthetic
Recent waves of the post Marie Kondo effect might make it seem that way: a stack of art books in front of white walls with Kilim carpets, a few eclectic splash of colors here and there and some green plants and looking great on Instagram… Even if this aesthetic is fading away ..

What does that really reveal about us? Why are we into such monotony when it comes to decoration? It might be the desire of neutral timeless. But how come white can seduce us on such a large scale, like a global worldwide mainstream trend?

The explanation for this universal success has largely evolved from the world of the Arts. In the Renaissance, sculpturists abandoned colour completely and expressed themselves only in the white volume of the marble. Over the years, white becomes a claim as seen in the 1930’s at Stedelijk Museum, Amsterdam. After an entire renovation of the museum, the director, Baron David Cornelius Röell speaks about a cleansing process: “The rooms were cleaned, a canopy was stretched under the ceiling lighting and the walls were covered; everything has become very clear.”

The houses imagined by the disruptive architects of the XX°century – Le Corbusier, Mallet Stevens… were white to serve a radically different lifestyle focused on functionality and importance of daylight.
White looked really good and modern, and, little by little, white became the implicit substratum of the art exhibition. On a global level the concept of the flexible white cube becomes the default solution for displaying art, which leaves us, the visitors, wanting to replicate at home this concept.

To me, the success of white comes from its purity: in an era that prone transparency, shadows are suspicious and white is perfect! White also acts as a signal of freedom – everything seems possible to us with white walls. These walls will successively accommodate our different desires. We dream of a white cube from floor to ceiling, an idealistic blank volume in which we can draw our life.

No doubt, it’s a safe bet: white it is a colour unlikely to draw criticism from anybody and it saves you from having to consider different options. It’s convenient for so many reasons that no one can be really against white…


what’s next
But if you look closer, it seems like in all of white’s predominance, most avant-garde art galleries are re-painting their walls in other hues than white, and colours that match the exhibition are becoming more important than ever. It appears that the global phenomenon of the white cube may be running out of steam and we will soon have to learn how to reuse colours to imagine a much more personalized future.

The future of fashion & mobility // POWER


Recently, I had been working with Lisa Lang the cool and geek CEO behind ThePowerhouse to provide a Trend Report on the Future of Fashion and its links with Mobility.

It’s in four parts, the second part is called POWER, an abstract of this trend on their blog was published on their blog, that I’m pleased to share it with you today ;)

To forecast the future, we asked Cecile Poignant who is a critical figure of this report to develop a bespoke study. She has been forecasting trends for over 30 years, she is a collector of thoughts, ideas, pictures, signals, and movements. With her collection, she then starts connecting glimpses of the future. The modern world doesn’t stop moving, and the fashion of the future will mold itself according to the needs of this world. For ThePowerHouse, she encapsulated the major long-term trends on Fashion & Mobility within four angles: FREEDOM, POWER, COLLECTIVE and EXCLUSIVE. These global trends we see forming today will affect the human experience of fashion in the near future, all under the umbrella of mobility — physical, mental, digital. She provided the structure and the foundation of this report and, of course, we wanted to intermingle our expertise into it. The result is a combination of Cecile’s expertise in trend forecasting and our expertise on Fashion Tech. 


Technology has the ability to transform the way we envision the relationship of one’s body with the outside. In the future, lines will blur between bodily enhancements, animate objects, and our individual selves. Power within mobility’s context also extends past ourselves into the realm of future space travel.

Enhancing Humans

Sometimes the greatest power we can find is within ourselves, yet we hardly take the time to marvel at the human body and its continuous evolution from birth to death. And believe it or not, we are already wearing something that is extremely technical: our skin. But think about how our skin could evolve into something greater. What is stopping our bodies from becoming the interface? Instead of using another device, we can simply use the largest organ of our bodies.
DuoSkin is a product collaboration by MIT Media Lab and Microsoft Research in which anyone could create customized devices that directly attached to the skin. By touching the on-skin device, users can manipulate a mobile device, display and share information.
But beyond our skin, our eyes are also great sources of power. In 2014, Samsung filed a patent on smart contact lenses that would provide an augmented reality superimposed over the real world. These smart lenses would include a built-in camera and sensors that could detect blinking motions. While the lenses haven’t come to market, this is just the beginning frontier for this emerging product and it is estimated that the smart contact lens market will grow by 67.7% over the next five years.
The trend of power is about seizing our individual strength and harnessing it to be something greater — akin to a super-power.

Augmented Capacities

Beyond using technology to improve our intellectual and physical bodies, what if we also wanted to utilize the power of our emotions? Ye-Fei Chen created a tear gun that would take individual tears captive and turn them into a weapon. This new conceptual form of self-defense may be more symbolic in nature but opens the conversation of how emotions can be employed.
Technology can allow us to immerse ourselves with animate objects and beyond the boundaries of our physical bodies. A great example is the 3D printed car seat that was made to imitate human breathing in an autonomous vehicle. This seat was created by Audi and a team of design students from the Braunschweig University of Art. Instead of just being a mode of transportation they wanted to traverse the boundaries of what a car typically signifies to a human. What if the moving, breathing seat could become the emotional intersection between humans and a car?

High Technology

Power will be realized in the lab where new materials are grown and built for the future. Modern and highly resistant materials are being created similar the new material referred to as twistron harvesters. This material creates its own electricity and harvests energy from breathing and also ocean waves. While this thread isn’t totally ready to be worn and woven yet, it has the potential to make fashion more multidisciplinary — meaning that clothing will be equipped to provide protection and energy.
Sometimes the products of the future will need to be made on-the-go, as in during spaceflight. Growing a MarsBoot was a project commissioned by the Museum of Modern Art for the exhibition “Items: Is Fashion Modern?” and realized by Liz Ciokajlo from OurOwnsKIN and Maurizio Montali from Officina Corpuscoli. The project concerned the constraints of space travel to Mars and addressed the need to grow materials during space flight to reduce spacecraft load at launch. This project takes a low-tech and high-tech angle by using astronaut’s sweat and fungal mycelium to grow materials.

Space Tourism

Space tourism is still in its infancy but with private companies offering space tourism voyages in the near future — this quickly becomes a story about power. Only 24 people have visited the moon and in 2023, SpaceX’s first space tourist should be making a journey around the moon. What makes this about power? In short, money. One day space tourism may become affordable but at this rate, it will remain out of reach for the current world population minus one. This type of power is extraordinary technology has the ability to transform the way we envision the relationship of one’s body with the outside.

In the future, lines will blur between bodily enhancements, animate objects, and our individual selves. Power within mobility’s context also extends past ourselves into the realm of future space travel.

“Storm Warner”​ an interview on travel …

IMG_2479I had been recently interviewed by PANORAMA the Ukraine Airlines Magazine , here is the transcription in English :

One of the leading lifestyle trend forecasters for over 30 years, Cecile Poignant observes and analyses the world around her. She shares with us her thoughts about what awaits us in various areas, from food and fashion to technology and healthcare. Her latest in-depth research is called “The future of travel and hospitality”, and it is a thorough analysis of what is expecting the industry in the next 5-10 years in terms of client base and their preferences, possibilities to connect travelers and locals. Cecile kindly agreed to offer her views to Panorama readers.

By being a trend forecaster, did you face skepticism, and how did you cope with that?

Trend forecasting is a job existing for more than 50 years so it’s somehow not so old. Of course, there was a lot of skepticism initially, but I explain to people that being a forecaster is a real job and that I was good at it. Some are good at playing the piano, while some are good at dancing. I am good at seeing the dots, and connecting them to forecast the upcoming trends.

In terms of travelling, what are the trends to look out for in the next 10-15 years?

One of the most important things is that there have been much more people travelling recently. For instance, Chinese citizen have got more opportunities to travel which is changing the whole travel business. The constant development of technologies means that people expect to receive services with a higher level of easiness, when checking , ordering room services …. Personalization is really very important as people want to get what has been made specially for them. The meaning of local vs. global will be very present, because if hotels are the same all over the world, what is the point in travelling?

Will these trends affect the luxury segment as well?

The number of rich people has been increasing, especially from places like Russia and China, and they have been looking for customized and bespoke experience. Some of these rich people want to show off in the most prestigious hotels and travel destinations, But, there is also a different group in the luxury segment, descendants of nobility families with money for several generations. These people are highly educated, tasteful, and what they wants the most is to take care of themselves.They go on health and meditative retreat, cultural unique experience …

Can scarcity of resources affect travelling and hospitality trends?

Of course, this is why many hotels try to use local resources and adopt a more sustainable approach in their business. Besides, people with conscience, especially those from the younger generation, respond to scarcity of resources by being engaged in a « meaningful tourism ». They don’t just go to the beach to get tanned, but they travel with purpose to help in a a refugee camp as volunteer, or to spend time with artists or artisan to learn new creative skills.

Can virtual reality play an important role in the development of travelling and hospitality industry?

By all means. You can go on a virtual tour in a hotel where you are planning to stay and see if you like the view. In some cases, virtual reality can even replace real life travelling for people who are scared of flying or do not want to go to a dangerous country.The industry’s wisest players have already included virtual reality into their arsenals.

How can young people with limited budget travel efficiently?

I truly believe the concept of hostels has completely changed, now they are design, clean and safe to stay in, and really affordable. My advice is to listen to your heart when choosing where to go. Travelling is the best education, sometimes even better than schools and universities. If you manage to find some in-between jobs that will guarantee your six-month travelling, then be afraid of nothing and fly towards new horizons.


The future of fashion & mobility // FREEDOM


Recently, I had been working with Lisa Lang the cool and geek CEO behind ThePowerhouse to provide a Trend Report on the Future of Fashion and its links with Mobility.

It’s in four parts, the first part is called FREEDOM, an abstract of this trend on their blog was published on their blog, that I’m pleased to share it with you today ;)

To forecast the future, we asked Cecile Poignant who is a critical figure of this report to develop a bespoke study. She has been forecasting trends for over 30 years, she is a collector of thoughts, ideas, pictures, signals, and movements. With her collection, she then starts connecting glimpses of the future. The modern world doesn’t stop moving, and the fashion of the future will mold itself according to the needs of this world. For ThePowerHouse, she encapsulated the major long-term trends on Fashion & Mobility within four angles: FREEDOM, POWER, COLLECTIVE and EXCLUSIVE. These global trends we see forming today will affect the human experience of fashion in the near future, all under the umbrella of mobility — physical, mental, digital. She provided the structure and the foundation of this report and, of course, we wanted to intermingle our expertise into it. The result is a combination of Cecile’s expertise in trend forecasting and our expertise on Fashion Tech. 

A Silent Mood

We are living in a very noisy world. Audio noise, video noise, information noise, mobility noise, and ambient noise are all competing for the precious resource of our attention. Recently the World Health Organization for the European Region declared environmental noise as among the “top environmental risks to health.” The WHO also released new guidelines on environmental noise pollution for the first time since 1999 and includes new sources of pollution which include wind turbines and “leisure noise” or music at nightclubs, concerts, pubs, fitness classes, live sporting events and through personal listening devices. Environmental noise has long-term impacts which can include hearing loss and lead to social isolation.

The more we experience noisy environments, the more freedom will be synonymous of finding a way to be in a silent mood.

Many products have already been introduced in the wake of open office plans and the need for more silence — for example, noise-canceling headphones. These headphones boost the signal-to-noise ratio and have been credited with helping people focus and are increasingly being used as sleep aids for some. Earbuds are also becoming more technically advanced. Flare Audio has just unveiled new earbuds that use metal to block sound instead of foam which absorbs sound.

We are now living in the “attention economy” where all the tech companies are competing for your attention. The more technology comes, the more we need to have the choice of disconnection and privacy. This choice protects ourselves from the vibes and disturbances coming from outside.

We can imagine that to protect ourselves, we’re going to use advanced hoodies that function as a second envelope around our head and that will give us the feeling of being free from demands on our attention.

New Minimalism

Because of the foreign noise and distractions that we experience on a normal basis, we will see an emergence of a “New Minimalism”. The focus of New Minimalism will be about overcoming these disturbances: whether that’s on a browser, on a commute to work, in a crowded park space or while sitting at a dinner table. It’s important to note, that this new minimalism is much different than the minimalism experienced in the 80s and technology will be at the core of the future of fashion.

“FREEDOM is not decorative, it’s about efficiency, pureness and sometimes a bit massive. It’s simple and really evident. Of course, it’s about functionality and also about protection. We can easily imagine that in the future all the tech will be invisible and inside the garment. Just like it’s starting today with Jacquard by Google. The common devices that we use may end up being inside the garment or inside our mind to make it easier to manipulate and control.”

— Cecile Poignant

Through technological advancements we aren’t simply producing better products, we are also benefiting from a peace of mind. Sustainability is the new goal in the fashion industry and has been receiving lots of attention over the past year. There is wide recognition of the importance of sustainability being the focus of new products, which can only be achieved through new technology. Recently Nike developed Nike FlyLeather which consists of up to 50 percent recycled natural leather fiber. They were able to take a very classical item and produce it using fewer materials than ever before.

Beyond this, the New Minimalism is about apparel and accessories that are effortless but goal-oriented and efficient. But how will this translate into design? Details will become very important but more sparse at the same time. There will be changes in the way stitches are made to how buttons will be hidden under the fabric — devising a sort of blind or hidden design.

Stay Anonymous

Freedom and anonymity will go hand-in-hand as face surveillance becomes naturalized in more cities. While we are constantly being monitored and tracked online, the lines will continue to blur between our online and offline selves. Being able to disconnect and become anonymous will become harder and harder to pull off. Soon, we will want to have the freedom to disconnect from the global web and other people with the idea in mind that we can become lost if we want to. This will result in hidden pockets, oversized hoodies, and backpacks that integrate into garments.

Protect Oneself

Apart from the environmental pollution mentioned above, we will also need clothing to protect against other environmental and technological influences which can include rain, sun, x-rays, radio waves and more. Google has already filed patents for “radio frequency shielded clothing” in which an individual can place a mobile device in their clothing but be shielded from any radio frequencies that may come off the electronic device. This type of garment or shield will be extremely important in 2020 when 5G will be available on most mobile devices.

While some garments are made to protect, others can help heal. Cell Solution is patented German fiber technology which is basically vitamin infused cellulose textiles that transfer Vitamin E to human skin. It helps regulate human skin moisture balance, repairs and regenerates skin, and helps detoxify free radicals.

There is also Graphene, the only material in the world to be awarded a Nobel Prize. It’s the strongest material that has ever been tested and conducts both heat and electricity, plus it’s also flexible and almost transparent. While how this can be utilized into accessories and clothing has only started to come to fruition — material technologists are eager. This material could give a lot of fluidity in the way we interact with the world, the way we travel and move about in a city. Vollebak is pretty much the only company that has started researching and testing it in clothing with the Graphene Jacket but they included the big disclosure that it was mostly still a part of research.

Low Tech Transportation & Protection

This story of FREEDOM is very much about low tech transportation and reducing exposure to air pollutants. Norman Foster proposed an architecture project with elevated bike roads in London, called SkyCycle. The whole idea was to construct upper roads where people can use bikes and also any kind of low tech transportation made with wheels: monowheel, skateboards, rollerblades and scooters, and commute around the city faster. This will encourage freedom from cars and emission-producing vehicles to rely on using your own individual energy for transportation. For now, the longest bike bridge is in China in a city that has low smog pollution and was built to encourage greener modes of transportation and prioritize bicycles over the use of cars.

As cities continue to grow and remain congested, alternative routes of transportation will come into view coupled with the idea that we need to be away from sources of pollution or protected from it. Air pollutants tend to be more concentrated closer to the ground which has a greater impact on smaller children. In a recent study by the World Health Organization, they found that 90 percent or 1.8 billion children are breathing toxic air leading to brain damage and health defects. Air pollution is so terrible that some are considering it to be the new tobacco to help individuals understand the dire need of curbing this pollution. Recent studies show that air pollution is killing 7 million people every year while damaging the health of others.

We will need to wear masks that are designed for protection. This could potentially be a part of a helmet that can protect your head and also your respiratory system or a simple mask. Right now it is common to see individuals in China or Japan wearing a facemask on the street to protect their respiratory systems from pollutants and infections. “Smog Couture” hit China Fashion Week in 2014 but will likely expand to other countries as pollution levels continue to rise.

This first trend – FREEDOM – is seeing that the future of fashion will utilize technology to help humans live with more freedom in a new age of mobility.

The return of crafts


I had been asked by DesignFax – a French online weekly letter on design strategy – on what subject I would like to be interviewed. The return of crafts is something I’m seeing more and more: some designers have been taking a more artisanal dimension, many graduated design students focused their diploma on craft and materials, I thought it could be interesting to share about this !

What are the reasons behind this return of crafts?

The main reason is the overconsumption and overfilling of soulless products with ridiculous lifespan. We must also remember that craftsmanship is very old and existed since man had the time and intelligence to do things with his hands, useful objects but also decorative ones. Design only dates back to the 20th century. Industrialization has somehow anesthetized the craft industry. The anchoring of craftsmanship is very strong. It’s still present in many countries such as Philippines, India, Morocco … and it comes back today to give meaning to the objects around us.

Pottery by Marion Graux

Is it linked to an ecological awareness? 

Yes quite. Objects with a soul are preserved longer. We have less desire to replace them just for the excitement of novelty because we cherish them. It is a more ecological approach since there is less consumption. We are going towards a new perception of time and duration, we can speak of a slow design as there is the slow food: a more local production, slower with also less transport. These handmade objects resonate with the ecological expectations of many of us.

What are the values of the crafts? 

The craft is a functional object with emotion behind it. In this surplus of products, we need to pause and find back affection for objects. We are witnessing a revaluation of traditional values. Perfect and smooth seduces less, place to irregularity, imperfections and uniqueness of objects. In a world disconnected from touch, matter is gaining importance. There is a lot of poetry in the single and simple object, which re-enchants our everyday life. We do not need to have 40 bowls, only one simple and beautiful is enough.

Wondergralss by Bouroullec

It is related to handmade? 

Absolutely. This trend is reminiscent of man’s ancestral relationship to matter. The craftsmanship skills are highlighted. The creative hobbies explode, just see the success of pottery classes, porcelain painting …. This idea of making oneself is related to the unique piece, the rarity and the need to give meaning to objects .

How do you see this trend developing itself ? 

More and more, students from design schools are interested in this subject. In recent years, there has been a renewed interest in ceramics. The great chefs invite handmade pottery and ceramics to their tables instead of perfect china. The French ceramist Marion Graux makes beautiful dishes for Michelin starred restaurants. The Bouroullec brothers create melted glass vases that celebrate the irregularity. The Mexican designer Fernando Laposse works a lot with local materials including corn to imagine unique inlays.

Craftmanship by Fernando Laposse

What about the future? 

The ideal would be to merge technology and craftsmanship, to bring the hazard back into industrialization to end the perfectly compliant series. The return of craftsmanship is an emerging trend that will continue. Empreinte the concept store of crafts in Paris, values hand-made objects, often unique pieces. Some restaurants rely on mismatched dishes. Even Ikea starts mini-series. They realize that we can not overproduce. Designers are giving an important place to the hand in design, craftsmanship was somehow forgotten in the twentieth century and is back in force.


Future of travel & hospitality


1Hotel Paris by Kengo Kuma Paris, Expected Completion: 2022

J’ai été récemment été interviewée par Marie Angélique Ozanne pour le Figaro pour décrypter les tendances dans l’hôtellerie et les changements profonds à venir dans ce secteur.

C’est un sujet passionnant sur lequel j’ai beaucoup réfléchi. Nous sommes de plus en plus nombreux à voyager et notre vision du monde change radicalement tout comme nos attentes. Airbnb a disrupté ce secteur et les hôtels sont en train de réinventer leur métier pour mettre au centre de leur réflexion leurs invités.

Brach Hotel/ Paris by Philippe Starck

 «La standardisation ne peut plus être une solution, ce n’est plus d’actualité! La personnalisation, la customisation, le sur-mesure comme le proposent Netflix, Spotify, les marques de mode, de beauté… sont partout, car il y a une vraie fatigue des consommateurs face à la monotonie du globalisme.»

The Hoxton/ Amsterdam by Nicemakers

J’ai insisté sur la personnalisation qui est plus que nécessaire dans un monde devenu global , sur la dimension éco-responsable qui devient une attente forte des voyageurs, sur l’ancrage local tant par le design que par les l’ouverture aux habitants du quartier ou se situe l’hotel et sur l’importance de l’expérience.

« Cécile Poignant rappelle la récente étude réalisée par Harris Poll et Eventbrite révélant que 78 % des jeunes issus de la génération Y préfèrent, avec la même somme d’argent, vivre une expérience plutôt qu’acquérir un objet (contre 59 % pour les «boomers», nés entre 1946 et 1964). Une nuit d’hôtel doit donc être enrichie d’expériences plus holistiques. «On n’est plus dans le show off, mais davantage dans une façon d’être plus subtile, en quête de bien-être, d’authenticité, d’émotion, de sens, d’ouverture sur les valeurs, l’art et le local

La ferme du vent / France by Bachmann & Associés

L’article intégral est disponible pour les abonnés ici

Si vous souhaitez en savoir plus sur ma vision de l’hôtel de demain et les nouvelles attentes des voyageurs, n’hésitez à me contacter pour en discuter.

Fashion for good


Céleste Mogador

Le 4 octobre dernier en partenariat avec UTOPIES, j’ai réalisé FASHION HORIZONS un événement immersif pour parler d’une mode désirable et responsable.
#LeLuxeEstVivant a fait un compte rendu très complet de mon intervention qui introduisait celle matinée.

Quelles tendances pour une mode plus responsable ? Lors du Fashion Horizon(s), la trend forecaster Cécile Poignant a dressé le portrait de la mode de demain en quatre tendances clés. Une mode qui a besoin de quête de sens. Et Cécile Poignant de rappeler le travail des pionniers qui ont dénoncé les dangers de la fast fashion, comme Stella McCartney ou Vivienne Westwood.



Merchant & Mills

Le consommateur a besoin de reprendre le contrôle. Il aime participer à la création. La marque londonienne Merchant & Mills propose des articles de mercerie premium, mais organise aussi des cours de couture, publie des livres… Même esprit pour la jeune société française Make my Lemonade, partie d’un blog, qui commercialise aujourd’hui Wear Lemonade, une marque de vêtements que l’on peut acheter tous faits, ou faire soi-même, grâce à un patron.

Ces nouvelles propositions libres sont la plupart du temps incarnées par une personnalité engagée. Morgane Sézalory a ainsi lancé sa marque éthique Sézane et une boutique solidaire qui est un lieu de collecte, de recyclage, d’ateliers qui permet aux femmes de confectionner ou customiser leurs vêtements. Quant à Pascale Nivet-Bernetière, elle a créé Céleste Mogador (en référence à une danseuse du XIXème siècle), une marque de bijoux, d’accessoires et d’escarpins couverts de broderies créatives.
La customisation est aussi une tendance forte : ainsi Gucci et son projet de personnalisation de son sac à main Dionysus, ou Jaeger-LeCoultre, qui avait ouvert dans sa boutique londonienne un atelier permettant aux fans de créer leur propre Reverso.


Anaïs Guery

Cette tendance rappelle la relation ancestrale de l’homme à la matière. Les vêtements sont sobres, intemporels. Les savoir-faire artisanaux sont mis en valeur. La marque London Cloth Company revisite ainsi depuis 2011 les tissus anglais tissés à la main. L’artiste américaine Cara Marie Piazza met tout son talent et son amour du textile dans la fabrication de collections uniques, grâce au procédé subtil de la teinture végétale naturelle.

Suzusan est une marque japonaise centenaire qui utilise des matériaux traditionnels pour créer des vêtements au design contemporain. En 2014, Anaïs Guéry lance sa marque éponyme, conjuguant héritage couture et expérimentation artistique avec, notamment, tout un travail sur l’indigo.



Eileen Fisher

Dans notre monde chahuté et stressant, nous recherchons des vêtements « doux » qui nous réconfortent. Les tissus envahissent la décoration intérieure, mais aussi les produits tech comme Google Home ou Amazon Echo. Soft basic aussi chez Maison Standards, dont le slogan est « les basiques de luxe sans les marges du luxe » ; sans oublier Veja, précurseur dans la mode équitable dès 2004. Cécile Poignant insiste sur ce besoin de confort simple en citant le vestiaire sobre de Steve Jobs et son éternel pull col roulé noir, porté même avec un short ! La marque américaine Community Clothing, créée en 2016, a racheté une usine pour faire fabriquer ses vêtements en contrôlant le sourcing et la qualité.




Nous sommes habitués au confort et de nombreuses recherchent concernent aujourd’hui des matériaux nouveaux et agréables à porter. La marque Vollebak vient ainsi de créer la toute première veste recouverte d’un revêtement en graphène. Elle promet d’absorber la chaleur et de la restituer sur la durée, de conduire l’électricité, repousser les bactéries et dissiper l’excès d’humidité du corps.

Autre innovation : le textile connecté. Google et Levi’s commercialisent depuis fin 2017 une veste en jean aux manches connectées, baptisée Jacquard. H&M travaille sur un « cuir » végétal. Il y a aussi les innovations d’impression en 3D. Les champs des possibles semblent infinis. Et les grands groupes se rendent compte que pour séduire les millennials, ils doivent miser sur les nouvelles technologies. Kering s’est ainsi associé au Fashion Tech Lab, un projet qui est à la fois incubateur international, fond de capital-risque et laboratoire expérimental, pour développer des projets de technologies alternatives et durables dans l’industrie de la mode.

(*) Cécile Poignant est experte associée d’Utopies, trend forecaster, éditrice de Trend Tablet, professeur d’innovation à Parsons Paris, créatrice d’événement internationaux tels que TrendxChange Hong Kong, Londres….

Ce qu’il faut retenir

Une mode plus simple, plus naturelle mais aussi plus technologique : ces tendances sont aussi celles du luxe. L’ostentatoire du luxe griffé s’efface progressivement au profit d’un luxe plus discret, plus personnel, en phase avec les nouvelles attitudes des consommateurs. Personnaliser un sac ou un accessoire de marque, c’est mettre une part de soi-même dans l’objet qui vous accompagnera au quotidien, mais aussi devenir soi-même créateur. Quant à la technologie, elle permet de trouver des alternatives intelligentes aux matériaux polluants, sans oublier le style et la créativité.

Foreseeing the future


cecile cover photo_Larger

Illustration by @vwolfeart

I was interviewed by the cool fashion geeks behind The Power House in Berlin, I had been working with Lisa Lang, founder of this company, on a Trend Report on THE FUTURE OF FASHION & MOBILITY

Here is the transcription of the interview, for more insights you can discover on their blog a collection of short stories, facts, and anecdotes about historical changes in fashion tech. It’s a deep dive into some of the greatest changes in fashion that were born out of technological advancements.

For the next portion of the Future Fashion & Mobility Trend Report series, we sat down with Cécile Poignant. Cécile has been one of the leading fashion trend forecasters for over 30 years and provided information on the future trends that she sees coming as a direct result of mobility.

While we stan Cécile for being Cécile, we are also fascinated by her openness and curiosity for change. She works hard to see these changes become a reality and it’s something to be admired.

Before we step into the insights of our report, get to know Cécile a bit more.

When did you start trend forecasting?

I started trend forecasting something like 30 years ago. The reason why I started this job was that I was already connecting the dots. All the time. That was my passion and by serendipity and very good fortune, I discovered that this could be a profession. So this is why I started to connect the dots and share my thoughts with people to help them better understand the changes in the world and better understand the changes in the future. To be more ready and to not be afraid.

What is one of your favorite fashion trends that have been a direct result of technology?

I would say more than trends in general, its more about objects and materials. One of the things I really enjoy a lot is the idea of the zipper. The zipper completely changed the way we dress. The way we exercise, the way we do sports, the way we just move. This is to me one of the major fashion tech changes.

Then there was, of course, the invention of Lycra in the 60s, which has given us a lot of comfort in the way we are wearing our clothes every day. Our underwear, leggings, yoga pants… For me, Lycra is really a game changer in fashion.

When we come to more recent time, one of the most interesting fashion trends is the weight of sneakers. In recent years, sneakers are getting lighter and lighter which gives us the possibility to be more active, to walk much more. Now that sneakers are just regular shoes, you can wear with an evening dress, or with formal pants during the day. This has really change our attitude and silhouette.

The next big move that I see would be about graphene. It’s in development. It’s not yet so easy to build something with it today but it will be a major game changer in the fashion industry soon. Something that will be really important in the e-textile world in 10 years to come.

What excites you the most about the future of fashion?

The fact that it is the future (after a short laugh).The fact that it will reflect the changes of our society. The need for freedom, the need for anonymity, the need for not being connected, the need for being connected.

Fabric will be the new device. We are used to always have our smartphone in our pocket, the next step is to not have it in our pocket because we already have the textile on our body. Maybe your sleeve will be your device because we will no longer need those smartphones. This is something truely exciting about the future.

What is the most important change you see needs to happen in fashion?

I would say the most important change without a doubt is sustainability. There is no Planet B, we have been damaging the planet so much, we have been producing bad quality products in large amounts. There is a new continent filled up with plastic. We really need to focus on sustainability. It’s really a very big challenge that is going to be super interesting. The way we will invent new bio-materials, the way we are going to skip out of leather and go into leather-like developments, the way we are going to change the process of dying by using bacterias instead of bad chemical products. Sustainability will bring us better quality, better design. Sometimes less clothing.

To me, this is really the big challenge, not just in fashion but everywhere.

How do you think companies like ThePowerHouse can empower the fashion industry?

I think there is a real need of understanding better what technology can bring to fashion. For many people today it is still like a little light — it switches on, it switches off. It’s more like a gadget but fashion tech really can be much more than that. I think a company like ThePowerHouse has the capacity to be a bridge between fashion and technology, to be a connector between different actors in the fashion and the tech industry.

FashionTech companies can really be a game changer and bring knowledge and reality into a very old world. The fashion world is very old and has not changed much over many years. People with the knowledge of what technology can do, people that are makers and not just dreamers, like the ThePowerHouse, can really do a lot of things for the future of fashion.


Rethinking Fashion


Fashion is a highly dynamic global industry that employs hundreds of millions of people. It generates very significant revenue and reaches almost everyone. Every year, 130 billion garments are produced and more than a billion tonnes of greenhouse gases make fashion the second most polluting industry just after oil.

Since the 20th century, this industry has become globalized, clothing is designed in one country, made in another, and sold around the world at an ever faster pace.

For 15 years, this trend has been accentuated because of the almost world-wide emergence of a middle class with a higher income and the apparition of Fast Fashion that produces far from our eyes, at a very low cost, extremely cheap clothes that are sometimes because of their poor quality perceived as disposable.


Stella McCartney 2017

On April 24, 2013 the Rana Plaza collapsed in Bangladesh. This building housed garment factories, working for international clothing brands and 1127 workers died that day. This drama has helped Western consumers to become aware of the limits of fast fashion.

The time has come to change this system for a system that delivers better economic, societal and environmental outcomes. Many of us want more transparency and are looking for brands that move in this direction.

How to go from a disposable fashion to a sustainable fashion?

From 2 annual seasonal collections, the major brands have grown to 8 or 20 collections a year, Zara, a leader in fast fashion designs up to 30,000 models each year. This frantic race at a huge societal and environmental price.

Mentalities are changing 66% of 12-25 year olds want to spend their money in sustainable brands and this quest for transparency leads brands to evolve. As of today alternatives are there: slow fashion, green fashion, ethical fashion ..

For these initiatives to develop and become the new norm it is necessary to change narrative and reality: ecology must become desirable. Tomorrow, we will have to rhyme ethically and aesthetically.

We must put the fashion system flat: reinvent the way we produce natural raw materials (linen, cotton, silk, wool ..) or synthetic (polyester, polyamide ..) create new materials with mushrooms, waste plants, seriously imagine using natural dyes for the industry …

Some brands are already very active, we think of course of Veja in France, Patagonia and Everlane in the USA, Stella McCartney in England …

What need to be done is huge and exciting, some foundations actively seek solutions like the Ellen MacArthur Foundation, initiatives are launched everywhere like the Fashion Revolution and many others …



For several years, I have partnered with Utopies, a firm that supports companies in need of integration of sustainable development. This approach touches and inspires me.

We decided to partner with a series of inspirational and immersive conferences to share our vision.

Thursday, October 4, 2018, with Elisabeth Laville founder and director of Utopies, I will have the pleasure to introduce FASHION HORIZON(S): a morning of conferences, a round table and a mini-village of start-ups to explore trends, issues and solutions for sustainable and desirable fashion from 9am to 12.30pm.

I will decipher the 4 major axes of the Fashion of tomorrow and their stakes. Elisabeth will analyze the actions already taken by industrialists and those just beginning.

A round table will welcome experts and committed actors: Julia Faure, co-founder of LOOM, a brand that defends a slow fashion. Majdouline Sbaï, sociologist, author of « Ethical fashion is it possible? » And also organizer of Fashion Green Days. Damien Pellé, Galeries Lafayette Sustainable Development Director and also coordinator of the Go for Good approach – responsible products for a more engaged business.

Innovative entrepreneurs will be present in a mini village of start ups: CrushONDAOKabanesPanafrica and les récupérables.

We have been so interested in the frenzy of Fashion for several decades that we have forgotten to love clothes… Join me at FASHION HORIZON(S) to imagine together the future of Fashion.

Get Out Of Your Comfort Zone


For those who know me a little, one of my characteristics is my curiosity …at around 4 years old, if you are a little girl – they are a little more curious than boys – you asked about 390 questions a day!

Curiosity is my drug …

Let’s say that I’m still 4 years old and this curiosity has never really left me. I need to learn new things: the names of plants, a foreign language… I also love discovering artists, reading books, traveling…Trying new experiences is vital to me even if sometimes it gets me out of my comfort zone.

Getting out of my comfort zone is what happened to me recently with a 500 m2 space to rethink totally!

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500 square meters, that’s huge for me !

A bright place just one block outside Paris with a magical view on the river Seine …. I needed to imagine a friendly and warm work space in this loft dedicated entirely to sound and image. Two recording studios were already built, the idea was to create a new space that would give synergy between different activities and encourage creativity through transdisiplinarity.

I’m not a decorator even less an interior designer … it was a real challenge for me, the entrepreneurs who manage the place had a lot of experience in construction, I was not alone … but I had to choose everything: the color of the floor, the meeting tables, the desks … where to put the sofa, what lamps ..

At first it scared me a bit, it was … so big! Budget constraints will require ingenuity. And, yes … despite my fear, I accepted the challenge.


Being a digital nomad

I am used to work everywhere: in planes, trains, cafes, hotel lobbies, coworking spaces and of course at home. It’s been more than 10 years since I’ve had a fixed office. I am one of those digital nomads whose life has been completely disrupted by the internet and I am delighted because I like to travel and change environment. I knew what was important and the atmosphere in which I would feel good.


Starting with the colours ;)

I began with the colors range by looking around me: the color of the Seine, the bricks of the adjoining building, the white clouds of Paris ’s sky, the green trees of the island. All this gave me the basic structure to which I added some bright colours.

Then, I made mood boards on Pinterest to identify my inspirations and specify the overall style.

For the coworking space: wood and green plants were essential to evoke nature and make a visual link with the Seine and the island. Comfortable seats were needed, a lounge area for chatting, a cozy kitchen for lunch break or grabbing a coffee. There were already 2recording studios that had to be integrated in the new space by relooking them.
I discovered the importance of acoustic treatment and how it gives a real comfort of work by softening sounds and creating a deep sense of well-being.

I created dozens of lists on Trello to organize what to do, one per each room – coworking, lounge, meeting room, lobby, kitchen, recording studios … then a list by supplier to organize purchases and orders. If you do not know Trello, it’s the opportunity to download the free app and install this tool on your laptop: the lists are synchronized and managed in a super smooth way, you can put links and share with others.

For painting, without any hesitation I chose Farrow & Ball colours. They are subtle, refined and worth their price.

Being creative on a budget …

To have a particular style and keep in the budget, my idea was – as it’s often done in Fashion – to mix inexpensive elements with more expensive ones.

In recent years, Ikea has done a good job of refocusing on fancy basics, so I could choose some of the furniture there, I love the Odger Chair which is really a good and simple design Decorative elements come from Made.com. The sofa is made with the clever modular system imagined by Cubit.


On the “pods” I decided to use wooden cladding to remind the trees of the island and also to help with the acoustic. The metal structures “Fency” by Tolhuijs spotted by my friend Judith de Graaff, founder of Urban Jungle Bloggers are perfect to accommodate potted plants. It is much more manageable than a complete plant wall. She also provided a list of plants that would grow easily under the glass canopy.Monstera Plants, Crassula, Chlorophytum and Cactus. They all love the light of the coworking space!

After several months of work … tada!

The place is finished, it’s called Time Work Space it includes a coworking space open to the public, Plink an agency that creates podcasts for brands, Sound Anything a sound design studio that imagines immersive experiences for any type of industry, The Voice Expert specializes in voice over … and you can feel the positive energy.

Today, I am kind of proud to see people enjoying working in this place. You are welcome to visit the place !

I also work regularly here with a homey feeling … in this comfortable place that I imagined by getting out of my comfort zone ;)


cooking is a political act !


I was lucky to be part of a new initiative imagined by Sphères a strategic design consultancy company based in Paris.

They decides to launch Croisement(s) a new kind of talks / debate between two people that never met before !

I met  Guillaume Sanchez who is a young French Chef, he just wrote a book named Humains 

The aim of Croisement(s) is to bring interesting questions and new ways of seeing our time and habits .

From the production to the processing, from the distribution to the preparation, from sharing through to health issues and the mindful fantasies it conjures up, eating has become a major political issue in today’s society. Who has never sat down to enjoy a meal and asked themselves where the ingredients came from ? Who produced them ? How was it all processed ? Is it healthy to eat ?

Hope you enjoy our talk!

PS : you can put some english subtitles when watching on Youtube with the small wheel ;)

for the love of blue


After working for Christian Dior and Balenciaga in Paris Anaïs Guery moved to London and New York. This young French designer then returned to Paris for Cacharel and in 2014 created her own maison to combine heritage of Couture and crafts.

Indigo blue is her signature colour. To discover why Guery is so fascinated by Indigo, I met her in her atelier in Paris.

How would you describe yourself as an artist/a fashion designer/an artisan …?

I would say I am dedicated to textile experimentation.

Shape-wise, I identify myself as a couturier who is evolving between craftsmanship and design, what is to say between tradition and creation.

Surface-wise, I have developed my Indigo dyeing process almost as a painter who would research on emotions provoked by color, shades and textures, a result that would speak to our inner feeling of beauty..

Finally , I often consider myself as a  decorator willing to create a whole atmosphere by my design practice.

How did your background in fashion design influenced you for this adventure ?

My first approach of fashion was through art and traditional garments and crafts. I spent a lot of time in libraries to gather ideas of details, shapes, fabrics, colors.

I have always been considering fashion as an intangible core around what different mediums are gravitating to build an idea, an impression.

As far as I remember, I have always thought of garments in a very abstract and poetic way, not really link to a present or a future, but much more to an immutable patrimony.

Couture speaks to my rational quest for epure.

For me Fashion is the art of combining textile with body structure and very soul : proportions, lines and movement become a dancing and incarnated composition.
What fascinates you about indigo?

Indigo is a pigment born from a vegetal process : both nature and humanity are involved in its essence. It is said that you can get up to 40 something different shades, so the color becomes alive, bringing light or darkness, faded or bright. With the same gestures, the same vat, and the same textile, you will never get the same blue..

Back to my studies, Photography was fascinating to me. The power of time and light and the alchemy of print was a kind of ceremony.

Younger I had also been taught raku ceramic, where fire, water and wood were key variables.

Designing hand in hand with the elements and accepting to partly loose control is what drives me to experiment with the indigo dye which is so much linked to the atmosphere – air, water, temperature, humidity are calling the tune.

Do you associate any symbol with blue?

Blue is a kind of base to me.

In my designs, even before starting working with natural indigo,I have always used blue in many shades.. It has always been evocative of origins to me.

Between sky and sea, air and water, linked to vital elements again and so probably a symbol of pure and absolute beauty.

Is the impact of your work on society something you are concerned about?

I started working on my own project because I was not feeling concerned about the way classical fashion system works.

Creating something new that kind of erases what you just achieved before  is not stimulating to me. What I am moved by is much more time proof and universal.

Things that last longer takes longer to create and produce, so you have to get yourself into a new logic.

My inspirations are also kind of immutable.

They evolve quietly, in the details.





Read more…

seaweed designer


Violaine Buet is a designer with a passion for textile design and artisans. For her « the beauty of each design or material is intrinsically tied to the harmony between each link, which unites every hand involved in the creative process ». In September 2016 after her return to her birthplace Brittany she set up her studio for the research and creative development of macro-algae. She is accompanied by a network of experts, researchers and artisans with whom she collaborate.
For you to get to know her better our editor Cecile Poignant interviewed her .

What is your main inspiration for this project?
My inspiration was born in a gap, a step in my life, between void and rebirth.
And from the simplicity of the access to nature and its silence ; between seaweed and myself ; wind and water, no bells and whistles, no promises, no glitter… And no desire to conquest but to welcome what could eventually happen.
Sometimes I find we live in a “noisy” society, where we are brought to believe the more bustle we make, the more space and acknowledgment we will get… the longer our eternity will be…?

What fascinate you about algae?
They come from so far (billion of years), are connected to the origins of life, provide 50% of the oxygen on the planet, but are still so discrete, so humble…
For the wideness of their esthetic spectrum, they embrace multiple facets, they are challenging and playful.
And for their emotional impact; a wet seaweed has an amazing connection with tenderness of human skin, the vibrance of the animal world, the benefit of the vegetal lineage…
How did your background in design influences your project?
I looked at seaweed in an unvisited angle; as designers, in the very first step of a project, we have to let our frame of references behind, and look at things with fresh eyes; to let the field open for new connections to emerge, to let go the cerebral and start with our senses. It sounds very simple but it means to stop controlling.
Once this intuitive and sensitive exploration has opened the fields for new possibilities, as large and as wild we can, then we confront those paths to the material reality, using our knowledge and know-how.
And the knowledge of the others: experts and searchers of the subjects; and here is may be the most important influence of my design background in this project; to be able to network, to find experts where I had questions. To gain their interests too. I really enjoyed building up a network of various and precious interlocutors, custom-made to this seaweed adventure, my own skills are limited but if I am able to gather the very right people, our commons skills are so wide.

Do you think the material of this project could be used for mass production in the near futur?
With ennobled-seaweed as shown in the pictures, I see the birth of a new craft discipline. A craftmanship dealing with an organic material, a biodegradability factor, a sustainable ressource. The aim is to magnify seaweed as a material, to reduce some of its constraints without altering its qualities. And to respect its seasons.
This is one of the seaweed chapter, related to a craft production, related to the rhythm of an marine ecosystem. I feel dedicated to this story, and will continue to push its significance. It is still the very beginning. The understanding I get of the material trough this approach will hopefully give me some adjusted insight and projects connecting seaweed with industry, mass market. … and probably seaweed could be a precious milestone to question futures mass market?
What fascinate you about designing material?
It is like drawing the beginning of a story… it is a movement, connected to infinity.

Can you tell me a little bit about the design process, how do you start your design and what’s your goal ?
In this seaweed project, I was guided by the material itself, I adjusted my intuitions and my tools to the material. Once I had settled a protocol, I knew the margin I could play within.
If I refer to the process of designing a surface, a pattern, I usually start with a strong image, it can be a strong sensation from a mental image, a kind of inner landscape? Then the goal is to keep, through the whole process and specification, the feeling of the initial image alive. I strongly feel I have to team up with the material, and that’s so joyful when something extra happens at the end; for example I worked on a woven piece for a competition, with the help of a weaver, and once it was over I was stunned by the reaction of the pattern to the light ; the check pattern turned opposite under the light, the darker parts became lighter, the lighter ones became darker! Certainly, my goal is to approach emotions.

Read more…

street poetry


Young Dutch photographer Loes Heerink has lived in Hanoi for several years.
As she explained:  “photographing the street vendors became a little project of mine. I would spend hours on top of a couple of locations in Hanoi waiting for vendors to walk underneath the bridge.

The street vendors in Hanoi are often female migrants that spend most of their days trying to make profits on selling fruit, vegetables, snacks and other small items.This project started with my fascination for the women carrying their goods. They have no clue how beautiful their bicycles are, no idea they create little pieces of art every day.“

For you to get to know her better I asked Heerink a few questions:

How would you describe yourself as an artist ?

I don’t see myself as an artist. Well I see myself more as an artist than as a photographer. I actually see myself as neither. I am just using photography to het my creativity out!

Is photography the most important media for you?

Yes. I also like videography! But I like photography more. I do both though.

Why are you so interested by Vietnam?

I have lived in Vietnam and I find the country very beautiful. It has a lot to offer!


What is your relation to nature ?

I love nature, I love to photograph nature most! I like to go to beautiful places or look for them. I like to go out and photograph the little things in nature, like leaves or flowers or little bugs. Things you would normally not notice.

How would you describe “Vendors from Above“ ?

“Vendors from Above“ is a result of my attraction to street vendors.

What would you like people to feel about your photos?

I want people to see the beauty I see!

Heerink wants to publish this work in a photo book. She’s aiming to have about 100 images in the book, and to achieve this, she started a crowdfunding campaign on Kickstarter to go back to Vietnam to complete the shooting phase. Please support her beautiful project !



Food Future



TRENDxCHANGE is a new type of event presented by TREND TABLET an inspiring international web platform which I’m editing.

TRENDxCHANGE-editions are inspired by the local area, working with their community to showcase the cities we visit. After a successful launch in London, Paris and Amsterdam, the next stop is Hong Kong’s Hotel ICON.


Hotel Icon

TRENDxCHANGE explores the future of food with experts on the cutting edge of their trade. I will be in Hong Kong and will have the pleasure to welcome several guests :  Vicky Lau (Tate’s Michelin-starred chef), Dr Lin (City University), Veronica Yu (Eating Concept Designer), Larry Tang (Founder Sohofama|Locofama) for a thought-provoking presentation, roundtable discussion, drinks gathering, and idea exchange.



Food is a complex and wide reaching subject that touches us all profoundly. Eating is not just nourishment. It’s about emotions, memories, discovery, travel, and sharing. What we eat is influenced by society, geopolitics, beliefs, history, art, marketing, and biology.

‘Food Future’ provides insights on major food trends, allowing participants to engage with the subject and uncover new ideas. A chance to share views on primary food trends linked to feeding and changes in behavior. And consider questions such as: What will be the key foods of tomorrow? Is food a drug? Will we all become locavores and vegan?

Vicky Lau

My highly visual presentation analyses four main themes of the future of food, followed by an interactive roundtable which will give the opportunity to hear, see, and speak with well-known local actors from the Hong Kong food scene:
Vicky Lau – Tate Dining Room, chef and owner. Michelin says it all: « Vicky Lau is the young owner-chef of this contemporary yet also quite intimate restaurant. Her cooking is an eclectic mix of French and Japanese influences and each dish is beautifully presented – a reflection, perhaps, of her previous career as a graphic designer. » 1 Michelin-star 2016.

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Veronica Yu

Veronica Yu – Eating Concept Designer. Veronica has worked on old-meets-new/east-meets-west food concepts such as a Chinese New Year Tea Almanac Box and a Soy Sauce Tasting dinner with local soy sauce makers.
Dr Carol Sze Ki Lin, City University. Her research team has recently successfully converted food waste into fibre. The new material can be used to manufacture textile and apparel products

Larry Tang – Founder Locofama|Sohofama, Locofama has played a role in changing the city’s perception of what it means to eat clean and the importance of knowing where your food comes from. They try to grow their own vegetables as much as possible and bring locally grown produce directly from farmers to keep costs under control. Did you know: Sohofama’s soups are inspired by Chinese doctors?
Join me and our creative community in Hong Kong at the Hotel ICON on Thursday 21 July 21, 2016 at 6.30 pm.
Foodies and design lovers are welcome.
We’ll provide the conversation, Hotel ICON the drinks and canapes—you just bring the brains!

Tickets & details 



The Green Goddess

La Guinguette d’Angèle

Her irresistible smile is her best business card, Angèle Maeght Ferreux is the chef of the moment in Paris. With her crown of flowers as a toque, she is unstoppable: she writes cooking books promoting an healthier diet, she owns a mini countertop « la Guinguette d’Angèle » which allows Parisian to enjoy her delicious organic, locally sourced and gluten free recipes and she has a catering service for professional.

Angèle Maeght Ferreux is the great-granddaughter of Aimé Maeght the famous post-war art dealer and friend of Matisse, Miro and Giacometti. As a child, she lived in Paris on the left bank in Saint germain des Près and spent her summers in Saint-Paul de Vence, the stronghold of the Maeght,in Provence.

At 17 she decided to go to San Francisco where she finished her high school years and discover organic food and local production.Then she went to Australia where she learnt the virtues of fasting through the ’green tea Monday’ only green tea on Monday. She quickly realized the importance of diet on health : «I became interested in gluten which is so much talked about today and the impact of genetic transformation of wheat since the 50s when stronger varieties were created but more complicated to digest. »
Back in Europe she keeps on cooking and decided to become a naturopath. In 2012, she creates a catering service to broadcast her innovative fairy cuisine. Soon, she was spotted by the Haute Couture brands and hired for the biggest shows of the Fashion Week in Paris: Chanel, Louis Vuitton, Isabel Marant … For the opening of Inès de La Fressange’s new boutique it was a thousand pieces to deliver at once, and five hundred the day before at Christian Louboutin: vegan cheese cakes, mini sandwiches and her famous Primavera Roll, a spring roll made only with vegetables and flowers … Today, everyone want her services and she had to expand her team which now has ten people (all girls).

Her unique signature is exactly what was needed in the organic/ gluten-free trend: a magical and girly twist bringing flavors and good mood!


For you to get to know her better I interviewed Angèle Maeght Ferreux :

Can you describe your cuisine in a few words?

Joyful, delicious, pretty, gourmand.

What is the encounter that changed your life?

There are so much .. Pierre Rabhi, first through his books, he has completely revolutionized the way I see life .. And great friends which direct me with kindness and accuracy ..

Why choose organic?

It’s obvious when cooking for abetter health not to introduce food contaminated by toxic agents or endocrine disruptors such as pesticides. It would be absurd ..

Do you have iconic products?

I have a lot! When traveling, to avoid the food served in the plane I always have a miso soup in powder that I drink throughout the trip, I drink clay every morning to protect me from all food poisoning .. I spent like that three months in India without any worries!

Your recipes are composed like paintings, is colour for you an important medium?

Exactly! It is full of meaning, values ​​and benefits ..! The more colorful the food is the more it contains antioxidants!

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What makes life worth living

elle lunaSince life is sometimes rather complicated and frustrating, we spend our time looking for the perfect balance between work and leisure, between what we must do and what we should do.

It’s a struggle and Elle Luna describes it very well in her inspired essay and journey !

But, may be we are wrong from the beginning and it’s not just an equilibrium with two forces, this might be a bit too simple.
For a long time, I have been fascinated by Japan culture and their relation to the world. It seems to me to be a deeper and more meaning full relation than our.

I recently found on Twitter a fascinating chart shared by Emmy van Deurzen referring to a Japanese concept called IKIGAI that I didn’t know at all.CS3v4xJWIAAkwTA

In Japan, Ikigai is a term to express well-being, purpose and meaning, with connotations of joy about being alive.
It has no direct translation, « Iki » means life and « gai » basically means achieving what we hope, the term is generally translated as « purpose ».Like often Japanese concept are far more complex than the one we usually deal with. We just don’t have one word to translate this and we need at least 4 or 5 words to express it.

Everyone, according to Japanese, has an Ikigai. To discover it requires a deep and long research.Such quest is considered as very important, since it is estimated that the discovery of our personal Ikigai brings joy and meaning to our lives.

Kobayashi Tsukasa a psychiatrist says that « people can feel real Ikigai only when, on the basis of personal maturity, the satisfaction of various desires, love and happiness, encounters with others, and a sense of the value of life, they proceed toward self-realization »

I feel confident with such a complex diagram even if I know that is not really easy to reconcile all these data … I see this as a holistic way to embrace life in all its complexity.

So let just fill this Ikigai pattern and we’ll see !



Eco chic, ethical consumerism and sustainable fashion are the new buzz words. The apparel industry has taken a major turn in the past 20 years: fashion has evolved into something similar to fast food, it’s convenient but made with few respect. It’s the whole supply chain that has to be re-invent: the use, production, consumption, disposal, and recycling of clothing. Sustainability includes a lot of components: social responsibility, human rights, energy and materials.

In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. They developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. The first FREITAG bags took shape in the living room of their shared apartment – each one is recycled and unique.

The swiss manufacturer has a denim line. You can’t do much with the jean silhouette: the five pocket is even more than a classic, it’s an icon. Today we are looking for vintage inspiration, the shape doesn’t need a redesign. But the production is really damaging a lot: too much water and pesticide for the cotton, to much travel for all components …

F-ABRIC denim from FREITAG is a five-pocket jeans without rivets or polyester threads, it’s made in Europe using European bast fibers true hemp and linen and, it’s naturally 100 % compostable even the sewing thread is biodegradable .

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I See Clouds Everywhere


I am a collector but not of objects. As a trend forecaster I prefer signs and signals. I recently noticed that I was collecting clouds in all forms: wind-propelled balloons, cloud-like installation, inflatable sculpture, floating device ….

Clouds come in many shapes and forms: there are storm clouds, fair-weather clouds, clouds of change and clouds of war. Clouds symbolize air and,they are often associated with intellectual ideas and abstract thinking. They are above us exactly like the virtual cloud containing all our lives and datas…

I thought also of « The Unbearable Lightness of Being » by Kundera and wondering if in these difficult time we were attracted by something extremely fragile. Something that would give us the feeling of how life is ephemeral. What could be more fragile and elusive than air and clouds?


Kohei Nawa born in 197 is currently based in Kyoto. One of his creation is an immersive cloud-like installation made of foam. Located in a dark room, the piece consists of floating small bubbles (like cells) that accumulates to form a temporary structure. Nawa says, “Each bubble cannot escape the cycle of birth and destruction, which is not unlike the way our cells operate as they metabolize and circulate.”

Google X’s Project Loon is an ambitious initiative to bring balloon-delivered internet access to remote areas and developing countries. Loon began in 2011, it’s first testing period – in 2013-  was in New Zealand and involved 30 balloons, followed by Australia and Brazil. Now P roject Loon is targeting Indonesia because two-thirds of its citizens don’t have Internet access which means 100 million people! Loon will fly its balloons more than 12 miles in the sky to beam down internet access to any LTE-capable smartphone.


In his Invasions series, Paris-based artist Pétillon use balloons to alter the way people perceive familiar things and spaces. He recently did a huge installation in Covent Garden Market, the inflatable sculpture incorporates 100,000 white balloons.  Read more…

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