Cecile Poignant » About


cpoignantFrench slow-foodista, perfume amateur, found of books, words and graphics, I spend hours on my devices to discover new things. I also love walking in nature to chill out. Dark chocolate and genmaicha tea are my favorite greeds.

I remain curious as when I was a child. I love to be alive and awake to the world. It amazes me so much. Learning and understanding are just essential to my well-being.

At 24, after an Art school and a focus on Fashion, I found my job : trend forecaster. With this dream job I could do what I really love: observe the world around me, analyze behaviors and share the result with others.

I have been a part of the trend forecasting family for a long time. It’s about spotting and analyzing – in an intuitive way – all kind of things: from current events, to consumer behaviors and artistic productions. Then by creating links between all these elements, build a grid to identify truly deep trends.
Finding the signal in the noise is my favorite daily task !

I hunt and gather information from all fields: food, travel, art, fashion, technology, healthcare … From this wealth of disciplines, I help global companies to cross-pollinate ideas and define long term goals.
My main focus is Lifestyle Trend Forecasting, including Brand Identity and Brand Content. Over the years I have worked on a lot of projects from luxury to mass market – from perfume to cars, food to design …

My work is translated in different ways: keynotes, mood boards,videos, 3D installations, sensory experiences, magical boxes …

I love teaching and sharing with students. I often do lectures in Business and Art Schools, speaking about Trends, Internet and Social Media to help them to better understand the third industrial revolution.

Currently I am  curator and editor of Trend Tablet, a free access resource for creatives, I am also Innovation Teacher at Parsons Paris and creator of a road trip event : TRENDxCHANGE soon in HongKong after London, Amsterdam and Paris.

More details on the services I provide to help brands are here 




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