
Branding & packaging by Blend-it of Soup-Co
Soup is a comfort and sensible food. It’s not the most glamorous and sexy option of all, but once the weather gets rough, everyone needs a little comfort food action with humble, homely soup.
Soup is today perceived as a healthy food, an easy way to eat vegetables. Americans sip over 10 billion bowls of soup every single year. Market research predict that by 2012 in USA soup sales will reach $6.3 billion, projected growth of more than 25% in just a few years! A trend that is not over….
Recently, we have seen the openings of many “Bar à Soupes” in our cities. More and more fresh, “home made” soups are stored in our supermarket. We also started to eat cold soup in summer with the rise of gazpacho followed by cucumber, carrots…
This somehow regressive food is getting more and more trendy and stylish. Read more…