Soup is a comfort and sensible food. It’s not the most glamorous and sexy option of all, but once the weather gets rough, everyone needs a little comfort food action with humble, homely soup.
Soup is today perceived as a healthy food, an easy way to eat vegetables. Americans sip over 10 billion bowls of soup every single year. Market research predict that by 2012 in USA soup sales will reach $6.3 billion, projected growth of more than 25% in just a few years! A trend that is not over….
Recently, we have seen the openings of many “Bar à Soupes” in our cities. More and more fresh, “home made” soups are stored in our supermarket. We also started to eat cold soup in summer with the rise of gazpacho followed by cucumber, carrots…
This somehow regressive food is getting more and more trendy and stylish. Packaging are fresher and sexier to seduce us. We are convinced that it’s one of the coolest way to eat well when on the rush.
For young people, soup is now a way to express themselves. Last spring the first “Schnippeldisko” (chopping disco) was organized in Germany by the Slow Food Movement. They chopped 1,2 tons of vegetables, in Berlin, to cook a protest soup. It warmed the hearts and bellies of 8,000 people during a demonstration against the industrialization of farming.
And it is just the beginning. Disco Soupe is the Parisian version. The group sessions are open to all for peeling wasted fruits or unsold vegetables in a musical and festive atmosphere.
The old-fashioned soup is now hype and involved in the shareable economy of the XXI° century with fun and music. Nice twist!